If you’re looking to build long-term brand awareness, expand your target audience and generate more revenue, then search engine optimization is critical. A site that ranks high on search results pages is usually considered high-quality and trustworthy for your business. Without SEO optimization, your project will be lost among hundreds and thousands of other projects of the same theme that are present on the network and users will never be able to find it using search engines. The higher the position of the site, the more referrals you will get.
What is SEO site promotion?
SEO promotion of the site is the process of optimizing the website in order to improve its visibility and ranking in search such as Google, Bing, Yahoo, etc. Website optimization aims to ensure that the site meets the criteria and algorithms of search engines, which allows it to increase its chances of high positions in search results. SEO is necessary for B2C B2B companies:
- If there is a long-term promotion strategy
- With the possibility of long-term financing from a year
Who does not need
- To startups that test hypotheses
- companies with short-term goals and waiting for quick ones the results
Stages of search promotion of sites
Competitor analysis. Fears determine who your SEO competition is. Pay attention to the structure, usability, number of donors, attendance, age, and promotion in social networks. At this stage, you will learn which optimization methods are effective among your main competitors. The following tools can be used to analyze competitors:
- Serpstat
- Similar Web
- Moz
- Ahrefs
- SEM rush
These tools will help you get important data about your competition and develop a more effective strategy.
Assembly of the semantic core. Compiling a semantic core is one of the most important stages of SEO. Selection of a large number of relevant key phrases helps to increase the number of visitors (traffic). Consider related queries that are related to your keywords, they other key phrases that are worth including in the search engine. Once you have a list of keywords and phrases, group them into topics or categories. The following tools can be used to collect the semantic core.
- Google Keyword Planner
- Semrush
- Google Trends
- Google search console
Internal optimization. Internal optimization means optimizing a website to improve its visibility in search engines. The site should be high-quality, fast, convenient for users, and fully provide the information they came to you for. Internal optimization actions improve the site and directly affect its site position. Works are divided into:
- Improvement of the internal structure of the resource
- Elimination of technical eros (duplicate pages, broken links)
- Constant improvement of resource usability (visibility for users)
- Increasing the relevance of pages matching the user’s request
- Image optimization
Internal optimization is time-consuming work, it must be considered as a key factor in the success of your project.
External optimization. External optimization is increasing the mass of links, that is, receiving links to your site from other resources. One of the important factors of ranking in search engines. In the process of external optimization, a list of donors is formed. Reference texts and the surrounding environment are developed, after which they are placed. To build a natural and high-quality mass of links, use the methods of obtaining links
- Constant publication of new materials shared by users
- Exchange of links with popular and high-quality resources
- Placement of press releases
- Registration in search engines and catalogs
In the process of optimization, it is also necessary to conduct a competitive analysis. It will help to understand what the site lacks for growth.
Filling pages with content. Quality content attracts visitors, improves user experience, and contributes to high ranking in search engines. It should be unique and as useful as possible for visitors. Each page should be made for a specific key query or group of queries. Create original and valuable content that meets user requests and solves their problems. Make your content informative, useful, and interesting. organize your content in a logical and reer formatting to make content easier to read and understandable structure. Use headings, subheadings, bullet points, and others.
What is the result of the SEO promotion of the site?
Improved visibility and improved user experience. Improving visibility in search engines. Optimizing a site helps it rank higher in search results for relevant keywords, leading to greater visibility in front of potential visitors. Optimizing a site for SEO also includes improving the user experience, such as page load speed, mobile optimization, and ease of navigation.
Increased organic traffic. A high position in search engines leads to more organic traffic to the site because users are more likely to click on links that are on the first pages of search results.
Improved reputation and credibility. Effective SEO promotion can help build your brand’s reputation and authority, which influences visitor trust and leads to increased conversions.
Engaging the target audience. SEO promotion is aimed at attracting a target audience, people who are actively looking for the products or services you provide. This helps attract visitors who are more likely to become your customers.
Advantages and disadvantages
Search engine optimization of the site brings traffic to the site from search engines. Such traffic, like any other, has a number of advantages and disadvantages. let’s consider.
Advantages
No need to pay for passes. Search engines don’t charge for organic clicks, so you don’t have to pay for users who come from searches. Unlike contextual advertising, where each click on the ad will cost you money.
Improves site usability. Search engines are adapting and are increasingly taking into account the user-friendliness of the site when ranking. simply put, it should be convenient for users to filter, choose and order any product or service.
Quality traffic. Unlike Google, and Facebook Ads that pop for the relevant audience on random pages, the audience may be the target audience but not the intended ones. This is one of the major pros of SEO. The users who visit your site actually have the need for services and can definitely be turned into sales.
Long term. Unlike most other channels, the effect of which completely disappears or significantly weakens during the cessation of financial influence, the results of SEO promotion have a positive effect on positions months and years after the complete suspension of work on the site.
Can increase your Social media. The more you build your trust among users, the more you are likely to gain brand credibility. The more credible you are as a brand can help you gain visitors by backlinks. By this way, there is an automatic shift of your Social media number.
Disadvantages
There are no guarantees it will work for sure. Getting on the first page of search engine results is the most important goal you want to achieve. landing on the main page is what affects the search since 70 percent of search customers will probably never go past the first page. Web optimization does not give a quick guarantee that you will get to the first pages of search results.
You can be penalized. Google is always unpredictable with updates like Panda, Penguin, Hummingbird, and Fred. Numerous efforts put in by a search engine optimizer to achieve first-page results may literally be ruined overnight because of being penalized for what these algorithm changes require. This is very heartbreaking for a marketer to see all your efforts are cleanly swept and you are left with no clue as to what exactly happened and you have to start everything from scratch once more to regain everything.
The result does not appear immediately. After optimizing a site, search engines need time to index it. Over time, search queries begin to rank higher and higher until they reach the top 10 positions. This time interval is always different, on average from 2 to 6 months.
Long wait for a return on investment. It takes a long time to achieve tangible results from your search engine optimization efforts, and you will probably need a long investment to achieve a decent return on investment (ROI) from each of your endeavors. This may not be good for independent companies that need generous income in the short term that they will use as current assets to support their operations.
Conclusion
SEO is an integral part of any successful web strategy. This allows you to increase the visibility of your website in search engines, attract a target audience, increase traffic, and get more quality leads. The main idea behind SEO is to understand the needs of your users and put them first when optimizing your website. In addition, a successful SEO strategy allows you to build a strong online presence, attract more visitors, increase your brand reputation, and achieve high search engine rankings. It requires constant work, updating, and analysis, but with the right approach it can bring significant results and influence the success of your business online