What is PBN
A PBN is a network of websites or blogs created for the purpose of increasing the search engine rankings of the main website. Using these blog networks is often considered the best and most effective way to build links for your websites and increase your rankings. However, PBN also involves risks and ethical issues, and using this strategy requires a thorough understanding of all its aspects. In this study, we will take an in-depth look at private blog networks, how they work, their advantages and disadvantages, and best practices and ways to avoid negative consequences.
Is it worth using PBN?
Yes, Private Blog Networks can indeed be a very effective SEO tool. If everything is properly set up and managed, satellite sites can transmit a significant number of links to the main web resources that we want to promote in the search engines. By using satellite sites wisely and following best practices, you can reduce the risk of detection and penalties from search engines. The most important thing to remember when creating a PBN is not to leave traces on the sites that would indicate that they belong to the same organization. If your SEO team leaves a digital footprint, there is a high risk that all sites on the network will be de-indexed by search engines.
Pros of creating a PBN network
Creating a PBN can have several potential advantages when used in certain contexts and executed properly. Here are the pros of creating a PBN network:
- Improved ranking in the search engine
- Gives a long-lasting result
- Quick access to backlinks
- Reduces conversion costs and advertising costs
- Control over backlinks
- Brings targeted visitors to the site
Disadvantages of PBN
A PBN network has its advantages, but it also has its disadvantages. Here are some of them:
- Costs for creating and maintaining sites
- Constant updating and monitoring
- Risk of punishment by search engines
Types of PBN
Newbie SEOs who don’t know what PBNs are will benefit from learning that there are several types of sites.
On restored domains (Drops)
PBN on reclaimed domains uses domains that once belonged to other owners and were abandoned. These domains may have history and authority in search engines, which makes them attractive for PBN creation. It’s important to choose domains with a relevant history and subject matter to your main website.
On Web 2.0
Web 2.0 resources include a variety of online content platforms that enable users to share their thoughts, ideas, and information online. These can be social networks, blog platforms, forums, wiki pages, and other resources where users can create and publish their own content. One approach to using these resources is to create a personal blog based on such sites. Each of these resources has its own domain, but their main advantage is that they enjoy high authority in the eyes of search engines, in particular, Google.
PBN on Newly Registered Domains
This type of PBN uses new domains that have been registered specifically to build a link network. Here you have complete control over choosing domain names and setting up websites. However, you will need to build the authority of these new domains from scratch, which can take time. In addition, costs for a closed network of sites based on Novoreg can be very high. You will need money for design, content, and links. Therefore, it is worth calculating the budget in advance and deciding on the feasibility of developing such a PBN.
How to Build a PBN
Setting up a PBN is a process where you create multiple websites to increase the referral traffic of your main resource. A PBN website is necessary if there are not enough expert resources in your chosen niche or if the cost of posting various content with links to your site exceeds the $500 mark.
Domain Registration
The process of building a PBN begins with the selection and purchase of a domain. Buy multiple domains for your network. You can choose domains with keywords related to your niche but don’t overdo it. It is important to choose domains that already have a certain authority in search engines.
Content placement
Create quality, unique, and valuable content on each domain that fits your niche. Content should be compelling and useful for visitors, not just for search engines.